Die weltweiten Werbeausgaben für Werbung in Social Networks sind in den letzten 4 Jahren deutlich gestiegen. Deutlich heisst in diesem Falle fast verzehnfacht - von 480 Millionen Dollar in 2006 auf geschätzte 4260 Millionen Dollar in 2011. Mit 1,68 von 3,3 Milliarden Dollar kommen knapp über 50% dieser Ausgaben aus den USA, hiervon wiederum gehen 50% der Werbeausgaben an facebook.

Wenig verwunderlich aber mit 130Millionen Nutzern oder 24% stellen die Vereinigten Staaten den Löwenanteil der Nutzerschaft auf Facebook. Insgesamt stellen die Top 10 Länder fast 58% aller Nutzer.
China, das facebook nach wie vor sperrt, ist mit etwa 2 Millionen Nutzern nicht unter den Top 20 vertreten, Taiwan landet mit 8,2 Millionen auf Platz 16.

11. Malaysia (12 million), 12. Spain (12 million), 13. the Philippines (10 million), 14. Australia (9.1 million), 15. Argentina (8.2 million), 16. Taiwan (8.2 million), 17.Colombia (7.5 million), 18. Brazil (6.2 million), 19.Chile (6.2 million), 20. Thailand (6.2 million).

Mit einem Blick auf das Ziel eine Milliarde Nutzer zu erreichen und die Top 20 Ländern gemäß der Internet Nutzer wird deutlich wie wichtig es für Facebook wäre in Asien und speziell in China auf festen Boden zu kommen. 

Schaut man sich die Top Internetseiten in China an sieht man einen eindeutigen Gewinner. Sowohl in Punkto Unique Visitors als auch der Durchschnittszeit, die ein Nutzer monatlich auf der Seite verbringt, führt Tencent die Liste an und liegt bei den durchschnittlichen Besuchen der Seite nur knapp hinter Baidu.

Die Tencent Services umfassen neben dem beliebtesten Instant-Messenger Chinas namens QQ  diverse Social Networks (u.a. Qzone mit >200Millionen Nutzern das größte Netzwerk Chinas oder relativ neu pengyou, was "Freunde" heisst, einem Social Network im Stil der VZ-Gruppe ), Gaming-, E-Commerce- und Web-Portale sowie eine Suchmaschine (soso, nach Angaben von Tencent unter den Top 3 der Suchmaschinen in China ), ein eigenes Payment-System (TenPay) und sogar einen eigenen Browser (Tencent Traveler kurz TT).

Helpful tools, not only for SEO

Backlink Checker
Find out how many total backlinks there are for any one website.

Link Analyzer
Analyze incoming and outgoing links.

Link Extractor
Extract all links from the specified domain.

Link Popularity Checker
Check the number of links pointing to the website of your choice.

Link Suggestion Generator
Generate links that relate to the keyword/topic of your choosing.

Multiple Backlink Checker
View the number of backlinks found in search engines for multiple websites.

No-Follow Finder
Scan a website to find nofollow links to various other sites. The Nofollow...

Reciprocal Link Checker
Check multiple sites to see if they are really linking back to you.

Keyword Tools

Keyword Density Checker
The Keyword Density Checker tool extracts keywords from a website and...

Keyword Extractor
Extract keywords from any website and create a list of single, double, and...

Keyword Rich Domain Finder
Find domains containing specific keywords or phrases.

Keyword Suggestion Generator
Check keyword results and get suggestions.

Multiple Keyword Search Engine Position
Check a website's search engine position for multiple keywords.

Multiple Website Search Engine Position
Check multiple websites' search engine position with a single keyword.

Search Engine Position Checker
Check the position of a single site with a single keyword on various...

Authority Link Tools

.edu Backlink Checker
Check for backlinks from .edu domains pointing to any website using the...

.gov Backlink Checker
Check for backlinks from .edu domains pointing to any website using the...

Authority Link Checker
Find authority links from DMOZ, Yahoo! Directory, .edu and .gov sites.

DMOZ Backlink Checker
Find backlinks from DMOZ for any domain name.

Multiple .edu Backlink Checker
Find authority .edu backlinks for multiple domains.

Multiple .gov Backlink Checker
Find authority .gov backlinks for multiple websites.

Multiple Authority Link Checker
Find authority backlinks for multiple sites.

Multiple DMOZ Backlink Checker
Find backlinks from the DMOZ directory for multiple domains.

Yahoo Directory Backlink Checker
See how many backlinks a website has in Yahoo! Directory.

Search Engine Tools

Bing Indexed Pages Checker
Check the number of indexed pages in Bing for a single website.

Google Indexed Pages Checker
Check how many pages Google has indexed for one website.

MSN Live Indexed Pages Checker
Check all indexed pages in MSN Live Search for a single domain.

Robots.txt Checker
Check for and view the contents of the robots.txt file for any website.

Search Engine Listing Preview
Preview what your site's listing will look like

Search Engine Saturation Checker
Check the number of pages search engines have listed from your website.

Site Spider Viewer
Find various SEO statistics and spider information about your site.

Spider Viewer
Discover how spider bots view your website.

Yahoo Indexed Pages Checker
Check how many pages Yahoo has indexed for one domain.

Website Rank Checkers

Alexa Traffic Rank Checker
Check the Alexa traffic rank for any single website. Alexa traffic rank...

Compete Ranking Checker
Check your current Compete rank for one website.

Compete Statistics Checker
Check Compete rank, uniques, and visitors for one website.

Fake Rank Checker
Use the Fake Rank Checker to find out if a Web site is faking their Google...

PageHeat Checker
Check the current PageHeat website rating for a single domain name.

PageRank Checker
Check the current PageRank of a single website.

Site Rank Checker
Check PageRank, PageHeat, and Alexa Rank for a site.

Multi-Site Rank Checkers

Alexa Multiple Rank Checker
Check the Alexa traffic rank for multiple sites. Alexa traffic rank...

Multi-Rank Checker (PageRank and Alexa)
Check multiple websites' PageRank and Alexa rank.

Multiple Compete Rank Checker
Check Compete rank for multiple websites.

Multiple Compete Statistics Checker
Check Compete rank, unique visitors and traffic statistics for multiple...

Multiple Fake PageRank Checker
Check for fake PageRank on multiple domain names.

Multiple PageHeat Checker
Check the current PageHeat rating for multiple websites at once.

Multiple PageRank Checker
Check the current PageRank of multiple websites.

Header/Tag Tools

HTTP Header Extractor
Extract the HTTP Headers of a web page.

HTTP Header Viewer
View the headers of the site of your choice.

Meta Tag Extractor
Extract meta-tags information from a web page.

Meta-Tag Generator
Generate meta-tags for your site.

IP Tools

Multiple IP Address Checker
Get the IP address for multiple domain names.

Multiple Reverse IP Lookup
Get the hostname for multiple IP addresses.

Ping Domain/IP
Ping a domain or IP address to find the response time.

Reverse IP/Look-up
Look up the hostname for any IP address.

Source Code Tools

CSS Validator
Validate your cascading stylesheets with the W3C CSS validator.

Domain Whois Retriever
Find out the WHOIS details for your domain.

HTML Encrypter
Encrypt your HTML code to hide it from visitors.

HTML Markup Validator
Validate your HTML/XHTML code against the W3C Markup Validator.

HTML Optimizer
Optimize your HTML code.

MD5 Encrypter
Encrypt text with MD5 encoding.

Source Code Viewer
View the source code of a website.

Webpage Size Checker
Check the size of any website's source code in bytes, KB and MB.

Website Speed Test
Find out how fast your website loads.

Social Web Tools

Delicious Link Checker
Find out how many Delicious bookmarks there are for a single site.

Digg Links Checker
See how many links a site has on Digg.

Multiple Delicious Link Checker
Check multiple sites for links bookmarked in Delicious.

Multiple Digg Links Checker
Find Digg links for multiple websites.

Twitter Links Finder
Find links on Twitter to one website.

 

 

via seodevgroup.com

Die dritte Auflage der "what the f**k is social media" Reihe mit aktuellen Statistiken zum Thema, diesmal im Vergleich zu den entsprechenden Zahlen aus dem Vorjahr.